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Business strategy sering disebut sebagai strategi bisnis fungsional
karena strategi ini berorientasi pada
fungsi-fungsi
kegiatan
manajemen,
misalnya strategi pemasaran, strategi
produksi
atau
operasional,
strategi
distribusi, strategi organisasi, dan strategi
yang berhubungan dengan
keuangan.
IS / IT Industry,
Business and
Organizational
Impact Potential
Business Strategy
•
Business Decisions
•
Objectives and Directions
•
Changes
Where is the
business going
and why?
Support
Business
Direction for
Business
IS Strategy
•
Business Based
•
Demand Oriented
•
Applications Focused
What is required?
Infrastructure
And Service
Needs and
Priorities
IT Strategy
•
Activity Based
•
Supply Oriented
•
Technology Focused
How it can be
delivered ?
Gambar 2.1: The Relationship Between Business, IS and IT Strategies
Ward and Peppard (2002, p41)
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