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As there are lots of applications have been created in this world,
the application
should be unique and different, because users
will not use a similar application.
c.
Be charming 
Create friendly, reliable, and fun applications to enhance users'
experience while using the application.
d.
Be considerate 
Application creators should be in users' position in order to feel
users' experience while using the application, not solely depends
on personal business goals.
2.
Mobile Contexts 
Provide basic ideas of how applications inside mobile phones will
accompany the
users.
Therefore developers should consider 3
different mobile contents, which are:
a.
Bored 
Since there are
many people usually use phones on couch, an
application that indulges the users for a longer usage session fits
really well to this kind of situation. For instance: Facebook,
Twitter, and YouTube.
b.
Busy 
This is the situation when the users are truly busy and requires
an adequate application which able to fulfill users requests at
ease by simply using one hand. For instance: Email, Calendar,
and Mobile Banking.
c.
Lost 
The situation when users lost to someplace that they do not
know of. Therefore, applications which provide an idea where
the users currently are, fits really well to this situation. A decent
battery life and connectivity play
a huge role as well. For
example: Google Maps, Waze, and Path.
3.
Global Guidelines
The very basic ideas of why users concern about the application
being made, which are:
a.
Responsiveness
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