40
Example of rating calculation :
Women with ages of 20-59 years who watch AFI
3.000.000
Total population of women with ages of 20-59
6.000.000
Count
Rating (%)
Rating = 3 million / 6 million x 100% =
50%
figure 2.10 Example
of TVR
GRP is the aggregate total of the ratings for a given base.
Gross Rating Points in Broadcast Media by week/month
2
commercials with 15 rating =
30 GRPs
5
commercials with 10 rating =
50 GRPs
Total
80 GRPs
 |