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Share = the audience of a particular TV program or time period expressed as a
percent of the population watching TV at that particular time. So it is
segmented
into the
viewing aud ience
Share = household tuned into the show / household using TV.
HUT - Homes using TV at a particular time is expressed as a percent of all TV
homes.
Always show as a percentage
HUT x Share = Rating
figure 2.11 TV Population
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