44
TV Ratings
TV
A
20
TV
B
10
TV C
10
Channel Share
TV
A
50%
TV
B
25%
TV C 25%
Rating
TV A = (2000/10.000) x 100 %
20
Share
TV A = (2000/4.000) x 100 %
50 %
Reach = the % of different homes or persons exposed at least once to an
advertising schedule over a specific period of time (the campaign, the week, the
month, etc.).
Illustration:
Imagine
you
only
run
one
ad
on
one
TV
program
as
part
of
your
advertising campaign.
Reach is the number of people who view that ad as a
percentage of all the people who potentially could
have seen that ad (i.e.
everyone who owns a TV).
Also
known
as
“net
reach”,
“unduplicated
reach”,
“1+
reach”,
“unique
reach”,
“coverage”, “unique coverage”
+
Reach = the number of viewers who received at 1 least one contact.
2+ Reach = the number of viewers who received at least two contacts
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