25
sub-culture
fanatic,
and
low
consciousness
of
environment.
They
have
more
access
to
information due
to
information clutters. From the
research result of
The
Nielsen
Company
(Nielsen),
Indonesia’s Consumer’s
Confidence Index
(CCI)
has
the
highest
number compared to another 28 countries in Asia Pacific.
Figure 2-3. The Y-O-Y GDP Growth
2.8.
Findings from Previous Study
Susan H.C Tai research results showed that Chinese consumers in Greater China shared
similar personal values, but differences were found in their shopping orientation.
Significant relationships were found between dimensions of personal values and the eight
shopping orientations. Personalized shopping, advertised specials, and shopping for self-
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