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(Kotler and Armstrong, 2004) defined shopping center as a group of retail businesses
planned,
developed,
owned,
and
managed
as
a unit. A regional shopping
center,
or
regional shopping mall, the largest and most dramatic shopping center, contains from 40
to over 200 stores. Retail is defined as all activities involved in selling goods or services
directly
to
final
consumers
for
their
personal
or
non-business
use. Retailer
is
business
whose sales come primarily from retailing (Kotler and Armstrong, 2004).
Location is
important to shopping
mall because
it
means the shopping
mall
is
where
its
target
shoppers
would
like
to
be.
Accessibility of a shopping mall can be measured by
looking
at
the
ease/difficulty to
reach
by
public
transportation.
Location
of
a
shopping
mall dictates demographics of the area, growth patterns, traffic patterns and competitor’s
location (Marrioti, 2004).
According to (Ahmed, Gingold,
Dahari. 2005), shopping
malls represent a
unique
form
of shopping environment, and have become social places where people engage
not only
in buying and selling activities but also
in social activities,
such as
going to the cinema,
having
meal,
getting
together
with
friends
or
family,
etc.
As
a
result,
both
shopping
malls and individual stores must create environment that simultaneously allow people to
shop and be entertained.
With the
growth of
the
malls
industry,
where
various
new
malls were built and
millions
of square feet of retail spaces were added to existing shopping malls each year (Berman
and Evans, 2004), many
researches were conducted to deal with different aspects of
shopping
malls. The relationship between the
malls
manager
and tenant
was one of the
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