10
time (one year or less), such as an ideal hangout place with family and friends, flexible
opening
hours,
one-stop shopping,
competition, cleanliness, security,
activities,
events
and promotions and services (Ibrahim et al., 2003).
2.1.2 Shopping mall development in Indonesia
Basically, shopping mall development is similar across Asian countries including in
Jakarta, the capital city of Indonesia, where places for one-stop shopping can be found
especially in Central Business District. Indonesia’s retail growth has become one of the
highest growth rates in Asia. In the first semester of 2007 it reached 17.5%, compared to
11.8
in China, 12%
in Philippines, 8.6%
in Singapore
and 7%
in Malaysia. Since 2005
Jakarta has been promoted as a shopping destination to attract overseas shoppers.
Indonesia
offers
big
opportunities
for
retailers. In
other
words,
the
culture
of
one-stop
shopping has bombarded the Asian countries.
2.1.3 Indonesian consumers profile
Indonesia is such a huge market for both
domestic and imported goods and services.
Indonesian market is the biggest potential market among ASEAN countries:
•
Indonesian
population
based
on
province
(according
to
a
survey
conducted
by
a
research company, MARS Indonesia, in January 2009)
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