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(1986) winner’s curse.
Rock’s 
(1986) 
studies 
have  explained 
that  investors 
are  divided 
into  two
groups,  informed  investors  and  uninformed  investors.  As  a  general  rule  of
thumb   however,  
investors  
are   typically  
uninformed.  
These   uninformed
investors
have
limited
access
to
information 
about
the
company’s  prospects,
than
the
issuer
and
its
underwriter.
Despite
this
wide
gap
in information
differences,
some
investors
are willing
to
participate
in
an
IPO
when
the
offer
price 
is 
low. 
Informed 
investors 
on 
the 
other 
hand, 
are 
only 
willing 
to
participate
in
an
IPO
when
they
know
the
chances
are
good
that
the
company
will
perform
well
and
generate
positive
returns
in the
long
run,
while
the
uninformed
investors
will
mostly
be
participating
in
shares
that
have
been
left
by
the
informed
investors.
This
imposes
a
‘winner’s
Curse’
on
the
uninformed
investors.
In an
attractive
offering,
the
informed
investors
will
increase
their
demand
for
the
shares,
and
in
an
unattractive  offering
uninformed 
investors
will receive all the shares that they have bid.
Issuers
will always
have
better
information
about
the
company’s
financial
condition
than
outside
investor.
When
a
company
wants
to
go
public,
issuers
will
signal
the
true
value
of
the
shares
by
discounting
the
prices
of
the
issues,
and
keeps a fraction
of
the
share
for
their
own
portfolio
(Grinblatt
&
Hwang,
1989).  Within  the  signal  models,  when  a
fraction  of  shares  being  kept  by
insiders,
it
will
signal
the
true
value
of
the
company.
This
model
will
convey
insider’s
private
information
about
the
company
to
the
outside
investors.
Since
in
signaling  theory,  the
issuer  discounted  the
issue  shares,  therefore, 
in
the
initial
market
trading
day,
which
will
results
in
initial
return,
will
provide
a
signal of the true quality of the IPO.
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