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•
Think
The objective of
‘Think’ appeals is to
stimulate an
intelectual
abilities
and creativity
of
a
person
by
provide
a
problem-solving
experiences. Mostly, the advertisement campagin of ‘Think’ appeals
using textual information and provide an unsolved question. This
campaign is to encourage customers to interact or think cognitive and
creative towards the product/brand.
•
Act
An ‘act’ associated with the behavior and lifestyle of customer.
Changes in lifestyles and behaviors are
more often
motivated by
role
models such as movie stars or athletes.
•
Relate
‘Relate’ is connected with a culture
and
reference
groups
that
can
create a social
identity (generation, nationality, ethnic). For example,
Harley-Davidson
Indonesia usually
doing
a
campaign
among
the
member group by riding a Harley Davidson motorcycle around
Jakarta. The group or members usually have a tattoo or wearing a
sunglasess in order to show the Harley Davidson member’s identity.
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