15
There are 7 classes of SES level : A1, A2, B, C1, C2, D and E. It is shown at figure 2.2
below
Table 2.1 SES (Social Economic Status) Level Indonesia
SES Level
Monthly Household Expenditure
SES A1
> Rp. 3.000.000
SES A2
Rp. 2.000.001 – Rp. 3.000.000
SES B
Rp. 1.500.001 – Rp. 2.000.000
SES C1
Rp. 1.000.001 – Rp. 1.500.000
SES C2
Rp. 700.001 – Rp. 1.000.000
SES D
Rp. 500.001- Rp. 700.000
SES E
<Rp.500.000
Source: AGB Nielsen
The research of SES level classification was done in 9 big cities in Indonesia specifically
in major urban centers. The data was shown at Table 2.2 below
Table 2.2 The Percentage of SES Level Classification (2004)
Source: Nielsen
 |