19
in a more
systematic
way
has
made
Customer
Relation
Management
(CRM)
a
national
commitment.
The
evaluation
team
mentioned
in
chapter
one
also
shows
that
Tarakanita
lacks
database about
its
customers
that
describes
relationships
in
sufficient
detail so that the schools could directly
access information,
match
customer
needs
with
the
education
packages
and
offerings,
remind
employees
of
service requirements,
and so forth.
According
to the evaluation,
Public
Relation
and Communication
should
deal with:
•
Helping
the
school
and
district
office
managements
to enable
the
Students
Admission
team
to identify
and
target
their
potential
customers,
manage
marketing campaigns and generate quality
leads for the sales team.
•
Assisting
the organization
to improve
telesales
or orders
of admission
forms,
account,
and
sales
management
by
optimizing
information
shared
by
multiple
employees, and streamlining existing processes (for example, taking orders
using mobile devices)
•
Allowing
the
formation
of
individualized
relationships
with
customers,
aiming
at improving customer satisfaction and maximizing
profits;
identifying the
most profitable customers and providing them with the highest level of service.
•
Providing employees, especially the
teachers, with
the
information and
processes
necessary
to know their students
and parents,
understand
and identify
customer
needs
and
effectively
build
relationships
between
the school,
its
customer base, and distribution partners.
II.6 Tarakanita Current Strategic Planning
Typically,
when
a
leader
of a school
or education
foundations
are trying
to
decide
where
the
school
is
in
its
lifecycle,
they
think about
indicators
such
as
the
size
of
the
budget,
how many
staff they have
or
how many years the
organization
has
been
in
education.
They
are
less
likely
to think
about
how
close
they
are
to
achieving
their
mission
or
how
big
of
an
impact
they
are
having
on the
community.
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