Library Binus

Toyotas Future: Hydrogen- and Battery-Powered Vehicles

Taira, Yuri — 6/4/2026 7:33:44 PM

Despite the supply chain disruptions caused by the COVID-19 pandemic, Toyota Motor Corporation (Toyota) managed to increase its sales and retain its title as the world's top-selling carmaker for three consecutive years from 2020. However, the gradual shift in global market trends toward battery electric vehicles (BEVs) threatened to leave Toyota lagging behind, particularly in China

The Road to the Olympic Games Tokyo 2021 (A-D): Why Many Heads Are Better than One

Mulder, Folkert — 6/4/2026 7:15:31 PM

This case follows the National Field Hockey team's journey from the preparation for the 2016 Olympic Games in Rio de Janeiro up to the 2021 Olympics in Tokyo. The case describes the process of rebuilding cohesion among the players, addressing issues of team development and leadership development.

NEC India - The Opportunity in Indias Growth Story (Abridged Version)

Padmanabhan, V Paddy — 6/4/2026 7:11:21 PM

Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC- India, which had been operating for over 70 years and had a unique role in NEC's business. NEC-India started out as an OEM of products, mostly from NEC-Japan and NEC-Singapore, supplied to

Leading the Marriott Way

Lee, David S — 6/4/2026 7:06:58 PM

This case is inspired by the career experiences of Craig Smith, Group President and Managing Director, International Division, Marriott International. In this role, Craig oversees the international operations of one of the world's leading and largest hospitality companies. He is responsible for Marriott's operations outside of North America.

Leading into the Future: How to Groom Global Change Leaders, the case of IATA I-LEAD

Gianasso, Guido — 6/4/2026 5:24:54 PM

Over the past two decades, the International Air Transport Association (IATA), the trade association that represents 230 member airlines around the world, went through a radical transformation to become the leader of the airline industry. One of the key challenges that IATA faced was to build a pipeline of cultural intelligent leaders who could lead change within the organisation and across

Dan Doctoroff and the Power of Collaboration: Target ALS Accelerates the Race Against a Deadly Disease

Varley, Pamela — 6/4/2026 5:11:00 PM

The case study examines Dan Doctoroff, an innovative leader in the public and private sectors, and his efforts to turbo-charge philanthropy and find a cure for amyotrophic lateral sclerosis (ALS), commonly known as Lou Gehrig's disease. Doctoroff served as deputy mayor for development in New York City's Bloomberg administration, president and CEO of Bloomberg LP, and founding

Avalon SteriTech: Lessons from a Former IP Lawyer as a Start-Up Founder in Biotech and AI

Rajah, Rashimah — 6/4/2026 5:04:42 PM

Launched in January 2020, under its parent company Avalon Biomedical Management, Avalon SteriTech was the brainchild of former Intellectual Property (IP) lawyer Lewis Ho. Ho aimed to combine his legal knowledge with biotechnology, to be part of a company that brought positive impact to society. The onset of the COVID-19 pandemic provided Ho with exactly such an opportunity.

Applied Research Technologies, Inc.: Global Innovations Challenges

Bartlett, Christopher A. — 6/4/2026 4:57:57 PM

Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration Unit manager, who must decide whether to request $2 million in project funding from the divisional vice president, Cynthia Jacks

Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive

Linda A. Hill — 6/4/2026 4:52:42 PM

In January 2023, Raja Al Mazrouei became the Managing Director and Acting CEO of Etihad Credit Insurance (ECI) in Dubai, UAE. In her previous role as the Executive Vice President of the DIFC Fintech Hive, she successfully built and led an accelerator program for start-ups in the financial technology (fintech) sector in Dubai. The Fintech Hive has had successful partnerships with established

Saankhya Labs: Compete, Collaborate, or Disappear?

Mishra, Brajesh — 12/22/2025 1:35:43 PM

Saankhya Labs Private Limited (Saankhya), was a fabless semiconductor company formed in 2006 in Bengaluru, India. It provided innovative products and solutions used in consumer electronics, wireless communication, and broadcasting applications. Similar to other domestic telecommunications manufacturing companies in India, Saankhya found it difficult to penetrate the domestic equipment market.