10
1.4
Aims and Benefits
By conducting this research the author aims to conclude the following objectives
as follows:
1. To examine
how consumer’s perception of
the threat and
likelihood of threat
associated
with
online
experiences
affects
the
decision
to
engage
in these
behaviors
2.
To
examine
the
extent
to
which
a
consumer’s
self-efficacy directly
affects
protection choices and also moderates
the
relationship
between
threat
and
protection decisions
3. To examine self efficacy’s role in terms of both security and privacy
By achieving those aims, this research would also provide several benefits or
implications for several stakeholders of online industry.
1. To online business: the research will give valuable suggestions to improve
their value propositions
2. To online
users:
this
will
give practical advice on
how to
use the
internet or
online side with precautions so that the threats will be minimize and they can
perform safety online behavior
3.
To policy maker: this will provide several suggestions on how the regulations
related on online purchase and other online activities shall be made or
formalized.
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