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Kerangka Teori
Teori Umum
Gambar 2.1 Kerangka Teori Umum
Sumber: Pemikiran Peneliti
Teori Khusus
Gambar 2.2 Kerangka Teori Khusus
Sumber: Pemikiran Peneliti
Komunikasi
Public Relations
Definisi Komunikasi
1.
Definisi Public Relations
2.
Tujuan Public Relations
3.
Fungsi Public Relations
Komunikasi
Komunikasi
Strategi Public
Relations
1.
Definisi strategi
2.
Definisi Public Relations
3.
Perencanaan Strategi Public
Relations
Kemitraan
Definisi Kemitraan
Event
Definisi Event
Special Event
1.
Definisi Special Event
2.
Tujuan Special Event
3.
Fungsi Special Event
Kampanye
Definisi Kampanye
Pengertian Strategi
Public Relations
Pengertian Kemitraan
Pengertian Event
Pengertian Special
Event
Pengertian Kampanye
Kampanye Public
Relations
Pengertian Kampanye
Public Relations
1.
Definisi Kampanye PR
2.
Media kampanye PR
3.
Perencanaan Kampanye PR
Event Sponsorship
Definisi Event Sponsorship
Pengertian Event
Sponsorship
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