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designed by famous designer Versace, however only small people who can afford and
willing to buy such clothes.
So, the
main tasks of
the shopping center
management
is to decide
what kind
of
customers
they
want
to
serve
and
their needs, therefore the shopping center may
able
to provide the
rights products and services
to
its consumers.
Unfortunately,
not
all people are
interested
in the
same products and services provided. Sometimes they
require not only just services, but also they expecting to have a certain value by
shopping in the certain shopping center.
2.4.2
Marketing Offers – Products, Services and Experiences
Shopping center management may offer advantages to its consumers to fulfill
their
needs.
The said advantages
may probably in the combination between products,
services and experiences. Shopping center in targeting its market segment may
differentiate
the type products provided by the shopping center. From various
type of
products
available,
shopping
center
only
selected
certain
products
suitable
to
fulfill
the needs of its customers, so shopping center may implement the right services
according to the products offered.
Generally, services provided by shopping center is identically with the
services provided by other
related service industry like tour & travel, hotel, bank and
other
industry.
The
increasing
competition in the market and followed by the
increasing consumers requirements, makes shopping center more than just offered
products to be sold, but also put an efforts to make consumers who come for
shopping
become
happy,
satisfy
and
obtaining
nice
experience
while
they
are
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