BINA NUSANTARA
Language:
Code
BI-MK-2011-0050
Title
FACTORS PREDICTING THE EFFECTIVENESS OF CELEBRITY ENDORSEMENTS ADVERTISEMENTS IN INDONESIA
Author
KOMAL M VASNANI
Subject
CELEBRITY ENDORSEMENT
Abstract
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Advisor
Andy Lunarjanto, MM.,MBA. ,
Department
Marketing
Format
89 p
Year
2011
Keyword
Celebrity Endorsements
,
Advertising
,
Attitude
Source
JWC
Collection Type
Skripsi S1
Rights
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Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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Related File :
PENGARUH CELEBRITY ENDORSER LUCAS "WAYV" TERHADAP MINAT BELI PRODUK NEO COFFEE
PERAN GENDER DAN USIA DALAM MEMODERASI PENGARUH CELEBRITY TRUST TERHADAP KREDIBILITAS IKLAN, KREDIBILITAS MEREK, DAN KREDIBILITAS PERUSAHAAN