Code     TS-R-2013-0178
Title     CLV Relationship Approach in Private Banking Branch Network of PT Bank BCA in DKI Jakarta
Author     KRISNA KURNIAWAN
Subject     CUSTOMER SERVICES
Abstract    View 
Advisor  
Department     Management
Format     pdf
Year     2013
Keyword    Private Banking , branch network , Customer Lifetime Value (CLV) , Cost to Income ratio (CTIR) , relationship marketing , cross selling , up selling
Source    JWC
Collection Type     Thesis S2
Rights    
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