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Code
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BBS-SN-MM-2020-10044
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Title
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PENGARUH E-SERVICE QUALITY, BRAND EXPERIENCE, SOCIAL MEDIA, DAN PERCEIVED RISK TERHADAP BRAND EQUITY MENUJU PURCHASE INTENTION DI TOKOPEDIA
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Author
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ARDIAN PUTRA PRANANTO; RAYA MARITZKA RIZA; RICHIE UTAMA ONI
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Subject
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BRAND EXPERIENCE
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Abstract
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View
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Advisor
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Dr. Rano Kartono, B.I.T., M.Buss (MIS). ,
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Department
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Management
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Format
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PDF
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Year
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2020
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Keyword
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Brand Management , Brand Experience , Social Media , E-Service Quality , Perceived Risk , Brand Equity , Repurchase Intention
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Source
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JWC
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Collection Type
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Thesis S2
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Rights
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| Sections |
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| Cover |
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| Bab 1 |
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| Bab 2 |
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| Bab 3 |
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| Bab 4 |
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| Bab 5 |
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| Pustaka |
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| Lampiran |
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| Technical Report |
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