BINA NUSANTARA
Language:
Code
BBS-SN-MM-2023-10045
Title
FAKTOR YANG MEMPENGARUHI INTENSI KONSUMEN UNTUK BERALIH DARI FREEMIUM KE PREMIUM PADA APLIKASI VIDEO ON DEMAND
Author
JESSICA WIDJAYA; ARDILLAH UMAR; BELLA PUTRI LEWA
Subject
PURCHASE INTENTION
Abstract
View
Advisor
Dr. Pantri Heriyati, SE., M.Comm. ,
Department
Management
Format
PDF
Year
2023
Keyword
Video on Demand
,
TAM
,
Perceived usefulness
,
Perceived ease of use
,
Purchase Intention
Source
JWC
Collection Type
Thesis S2
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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Technical Report
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