Code     IS1-SN-MK-2024-0080
Title     FACTORS INFLUENCING CONSUMERS’ CONTINUOUS PURCHASE INTENTIONS ON SHOPEE LIVESTREAM: AN EXAMINATION FROM THE USES AND GRATIFICATIONS (U&G) THEORY PERSPECTIVE
Author     RAFFI DEANDRE PRADIAWAN GUNANDAR
Subject     PURCHASE INTENTION
Abstract    View 
Advisor  Florian Braunegger ,
Department     Marketing
Format     pdf
Year     2024
Keyword    uses and gratification theory , Shopee live streaming , consumer continuous purchase intention , content gratification , utilitarian gratification , hedonic gratification
Source    JWC
Collection Type     Skripsi S1
Rights    
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