BINA NUSANTARA
Language:
Code
BBS-SN-MM-2024-10075
Title
UNRAVELING THE EFFECTS OF SERVICE FAILURES IN C2C E-COMMERCE: INSIGHTS FROM ATTRIBUTION THEORY AND THEIR IMPACT ON BRAND IMAGE, NEGATIVE E-WOM, AND REPURCHASE INTENTIONS
Author
MICHAEL FUMAR
Subject
E-COMMERCE
Abstract
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Advisor
Willy Gunadi, S.Kom., M.M., Ph.D ,
Department
Management
Format
pdf
Year
2024
Keyword
Services Failures; Customer Attribution; Negative Emotions; Brand Image; Negative e-WOM; Repurchase Intention; Severity Failure; E-Commerce
Source
JWC
Collection Type
Thesis S2
Rights
Sections
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