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Code	BBS-SN-MM-2024-10081
Title	THE EXPERTISE OF LIVESTREAMERS: DECIPHERING THE IMPULSE BUYING PHENOMENON WITHIN INDONESIA’S LIVESTREAMING ECOSYSTEM
Author	REGINA FARAHDIBA PUTRI UMAM
Subject	E-COMMERCE
Abstract	View
Advisor	Willy Gunadi, S.Kom., M.M., Ph.D ,
Department	Management
Format	pdf
Year	2024
Keyword	Shopee , Live Streaming , E-commerce , Streamer Expertise , Consumer’s Competitive Arousal , Social Presence , Urge to Buy Impulsively , Impulse Buying
Source	JWC
Collection Type	Thesis S2
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