Code     BI-MK-2011-0013
Title     Effectiveness of Billboard from the consumer’ perspective in Jakarta towards their purchase intention
Author     DIMAS PRAYOGA
Subject     CUSTOMER PERCEPTION
Abstract    View 
Advisor  Tara Farina Srihadi, M.Sc. ,
Department     Marketing
Format     119 p
Year     2011
Keyword    Billboard advertising , outdoor advertising , purchase intention , consumer attitudes , Jakarta
Source    JWC
Collection Type     Skripsi S1
Rights     Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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