Code
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BI-MK-2018-0142
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Title
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THE IMPACT OF ONLINE SHOPPING MOTIVES AND FLOW TOWARDS E-LOYALTY IN OMNI-CHANNEL HOTEL ONLINE BOOKING: A STUDY ON INDONESIAN MILLENNIALS
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Author
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NADYA VALENTINE SCHWEIZER
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Subject
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BRAND EQUITY
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Abstract
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View
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Advisor
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Dr. Evi Rinawati Simanjuntak, MM. ,
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Department
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Marketing
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Format
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pdf
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Year
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2018
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Keyword
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Hedonic features , utilitarian features , online shopping motives , flow , trust , brand equity , e – loyalty , Indonesian Millennials , Omni-Channel , hotel online booking
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Source
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JWC
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Collection Type
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Skripsi S1
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