Code     IS1-SN-MK-2020-0030
Title     HOW DOES SENSORY BRAND EXPERIENCE IN A TRADITIONAL FAST-FASHION RETAIL SETTING INFLUENCE BRAND EQUITY? CONSIDERING THE ROLES OF CUSTOMER SATISFACTION, CUSTOMER AFFECTIVE COMMITMENT, EMPLOYEE EMPATHY, AND BRAND ADVOCACY
Author     STEVANY YUNITA
Subject     BRAND EQUITY
Abstract    View 
Advisor  Primidya Kartika Miranda Soesilo, S.E, M.Sc, Ph.D ,
Department     Marketing
Format     pdf
Year     2020
Keyword    Sensory Brand Experience , Fast-Fashion , Brand Equity , Employee Empathy , Customer Affective Commitment , Customer Satisfaction , Brand Advocacy
Source    JWC
Collection Type     Skripsi S1
Rights    
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