Code
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IS1-SN-MK-2020-0040
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Title
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GAMIFICATION AS A COMPETITIVE ADVANTAGE IN A HYPERCOMPETITIVE MARKET: A STUDY ON INDONESIAN E-MARKETPLACE APPS
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Author
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KATHLEEN RENATHA WIRYAATMAJA
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Subject
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BRAND LOYALTY
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Abstract
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View
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Advisor
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Dr. Evi Rinawati Simanjuntak, MM ,
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Department
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Marketing
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Format
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pdf
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Year
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2020
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Keyword
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Attitudinal Brand Loyalty , Brand Engagement , Brand Love , Gamification , Millennials , Online Marketplace
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Source
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JWC
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Collection Type
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Skripsi S1
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Rights
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Sections |
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Bab 2 |
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Bab 3 |
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Bab 4 |
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Bab 5 |
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Pustaka |
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Lampiran |
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