Code     IS1-SN-MK-2022-0101
Title     NEGATIVE EMOTIONS ON A DIGITAL BANK BRAND: HOW DO SCANDALS IMPACT BRAND LOVE?
Author     FATHIMAH NUR SHABRINA
Subject     BRAND LOYALTY
Abstract    View 
Advisor  Dr. Adilla Anggraeni, B.Bus., MBA ,
Department     Marketing
Format     pdf
Year     2022
Keyword    Negative emotions towards a brand , brand engagement , consumer-based brand authenticity , brand love , digital bank
Source    JWC
Collection Type     Skripsi S1
Rights    
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