BINA NUSANTARA
Language:
Code
IS1-SN-MK-2021-048
Title
THE ANTECEDENTS AND OUTCOMES OF SOCIAL MEDIA WORD OF MOUTH TOWARDS LUXURY FASHION BRANDS PURCHASE INTENTION
Author
RAINA PURNAMA
Subject
PERCEIVED QUALITY
Abstract
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Advisor
Dr. Dahlia Darmayanti, MIM ,
Department
Marketing
Format
pdf
Year
2021
Keyword
Luxury Fashion Brands
,
Millennials
,
Perceived Quality
,
Perceived Value
,
Purchase Intention
,
Social Media WOM
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 2
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Bab 3
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