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a.   Companies who wants to go public
This
paper might
add some benefits
to potential
companies
who want to
go
public
in designing
their strategies
in pricing
their IPOs, depending
on their
marketing 
method  of  pricing. 
By  carefully 
strategizing 
their  IPOs,  the
author hopes that it would increase the value of Indonesian Capital Market
b.   Investors
This paper will
help
investors
in how they plan their strategy
to be active in
the 
capital 
market. 
This 
paper 
could 
widen 
investors’ 
knowledge 
in
predicting
the
prospects
of
the company
in
order
to
gain
optimal
returns
in
the stocks they wish to invest.
c.   Academic Researchers and Readers
Fellow 
academic 
researchers 
are 
welcome 
to 
use 
this 
paper  as 
their
supporting
documents.
Readers
of this paper might find this
paper useful
in
increasing  their  knowledge  about  Indonesian  Capital  Market  and  Initial
Public Offerings.
1.4 Research Problems
For this paper, the author has two research problems. 
The first research problem will
be addressing the aftermarket performance
of book built IPOs.
Research Problem 1:
Do 
book 
built 
IPOs 
affect 
the 
IPO 
market 
performance,   in 
terms 
of 
lower
underpricing and lower underperformance
in the long run?
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