11
The
second
hypothesis
will
be the
relation
between
firm’s
characteristics
and
their
choice of marketing method
in pricing their shares.
Research Problem 2:
What firm’s characteristics will determine the IPO marketing method?
1.5 Research Methodology
This
paper
is an empirical
research
on investigating
the
initial
return,
long
run
performance
and
firm’s
characteristics
of
Indonesian
IPOs
from
the
year
2007
to
the
year
2010
depending
on
their
marketing
methods
of
pricing. The
author
has
obtained
the sample
data
from
Indonesia
Stock
Exchange’s
Database
from
Bina
Nusantara
International University. Any
materials
that
will
be
used
in
this
paper
were
taken
from academic journals,
library researchers and relevant documents.
The
author
will
use the Cumulative
Abnormal
Return
(CAR)
and
Buy-and-Hold
Abnormal
Return
(BHAR) and
simple
t-test statistic
in
investigating
the
initial
return
and
long
run
performance
of
the
IPOs. A
logistic regression
model will
be
applied
in
analyzing
the
characteristics
of
firms
in
choosing
their
marketing
methods
to
reduce
information
asymmetry.
1.6 Thesis Structure
The rest of the paper will be divided into sections as follows.
CHAPTER 1: INTRODUCTION
The
first
chapter
for
this
paper
will
represent
the
main
idea
of the
author’s
research,
which
consists
of
the
background,
scope,
aims
and
benefits,
research problems, research methods and the thesis structure.
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