CHAPTER 1
INTRODUCTION
1.1 Background
Beauty salon is a common service facility for maintenance beauty, especially maintaining and
caring for skin health, hair manually using cosmetics, preparative, and decorative aparatif
without surgery. Salon industry is probably one of the most under-rated and under-
appreciated industry in Indonesia, however the prospect of this industry is huge. According to
Kompas(5 September 2012), the size of the industry was increasing significantly in the last
three year, in 2010 the size was approximately 13 trillion and it is forecasted to reach 18
trillion rupiah by 2013, an increase of more than 38%. Indonesia has more than 10,000
registered salon according to Tiara Kusuma, the association of beauty expert and salon
owners, and there are 500 registered salon in Jakarta area alone. The number seems to be
much smaller than the actual, however the exact number of salon business in Jakarta was
nowhere to be found, Tiara Kusuma is the only association that provided the data. According
to Tiara Kusuma, there are types of salon according to the services including hair salon, skin
salon and combination of them. According to the cosmetics salon is differentiated by modern
salon, traditional salon, and combination of them. According to the type of cosmetics, salon is
differentiated by the salon that use one type of cosmetics, salon that use more than one brand
of cosmetics and salon that use their own homemade cosmetics. Government classified salon
into four categories, which are A, B, C and D, basing on the services offered.
Type A salon provides hair and skin services including washing the head and hair, haircuts
and coloring, hair styling, coloring with defects, creambath, bonding, hair extensions, facial,
manicure, pedicure, make ups, adding eyelashes, waxing, body massage,shiatsu/acupressure,
aroma theraphy, reflexzone, heliotherapy, hydrotherapy, mekanotherapy, electrotherapy,
bridal services, maternity services before and after pregnancy, spa, medical consultancy.
Type B salon provides hair and skin services including washing the head and hair, haircuts
and coloring, hair styling, coloring with defects, creambath, bonding, hair extensions, facial,
manicure, pedicure, make ups. Type C provides hair and skin services including washing the
head and hair, haircuts and coloring, hair styling, coloring with defects, creambath, frimator,
sauna. Type D provides hair and skin services including washing the head and hair, haircuts
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