Irwan Team is a salon that is known to be the be
salon in 2005 according to kerastase
international, and that applies for Irwan's branch in pondo
indah. Also is known for the
many stylist who has the title of master colorist and excellence i
wave, perming, smoothing
and bonding.
Salon industry was chosen as the context of this researc
as the author has interest in
developing and expanding Nancy Salon business furthe
thus investigation on factors
affecting consumers to visit salon was imperative. Jakarta was chose
as region to investigate
to as the segment and target market of Nancy Salon was Jakart
although it does not rule out
the possibility to expand the study in the future.
1.4 Aims and Benefits
This study will provide new perspective on salon industr
and its consumer behavior, in
which will be benefited the plan to expand the busine
further. By understanding current
consumer behavior in the salon industry, new product an
services development could be
done to match current consumers’ trend in salon industr y.
From academic point-of-view, this study will provid
understanding on the impact of
consumer behavior toward a product or service in Jakarta. This stud
could provide a good
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