102
2.24
Kerangka Pikir
Analysis of Current
Marketing System
Identify Opportunity and
Threats
External
Factor
Analysis
(EFAS)
Identify Strength and
Weakness Internal
Factor Analysis (IFAS)
untuk
Porter
Analysis
(Analisis lima
kekuatan
Porter)
Identify alternative strategy:
-
Matriks SW OT
-
Matriks IE (Internal-Eksternal)
7 Tahap internet marketing
Farming the
market opportunity
Formulating
Marketing Strategy
Designing Customer
Experience
Crafting the
Customer Interface
Designing the
Marketing Program
Lev eraging Customer
Information Through
Technology
Ev aluting the
Marketing Program
E-Marketing
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