22
untuk
membangun
komunikasi
dalam organisasi-organisasi. Dalam
komunikasi korporat menghubungkan antara aplikasi teori komunikasi yang
membuat hubungan komunikasi korporat dan strategi korporat perusahaan
keseluruhan (Paul A. Argenti, 2010:31).
Gambar 2.1
Kerangka Kerja Komunikasi Korporat
Sumber : Komunikasi Korporat, hal.32
1. Definisi Komunikasi Korporat
Pengertian
Komunikasi
Korporat
menurut
Wikipedia,
The
Free
Encyclopedia (2011):
“Corporate
communication is
the
communication
issued
by
a
corporate
organization,
body,
or
institute
to
all
its
public.
"Publics"
here
can
be
both internal (employees,
stakeholders,
share
and
stock
holders) and
external
(agencies,
channel
partners,
media,
government,
industry bodies and institutes, educational institutes and general
public)”.
An
organization
needs
to
talk
the
same
message
to
all
of
its stakeholders, in order to transmit coherence, credibility and ethic. If
one
of
these
points
is
broken,
the
whole
community
can make
this
organization disappear. The Corporate Communication area will help
this organization to build its message, combining its vision, mission and
values
and
will
also
support
the organization by communicating its
message, activities and practices to all of its stakeholders”
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