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12. Multi cultural relations/ workplace diversity. Relation with
individuals and groups in various cultural groups. A good
example is the Bank of America’s outreach to the Hispanic
community on page 16.
13. Special event. Stimulating an interest in a person, product, or
organizations by means of a well-planned events; also, activities
designed to interact with publics and listen to them.
14. Marketing communications. Combination of activities designed to
sell a product, service, or idea, including advertising, collateral
materials, publicity, promotions, direct mail, trade shows, and
special events.
Berdasarkan teori-teori dapat disimpulkan bahwa tugas dari public relation
umumnya menjaga hubungan baik yang mencakup internal dan external perusahaan
seperti hubungan dengan sesama karyawan, dengan para pemegang saham dan juga
dengan pemerintah.
2.2
Teori-teori khusus
2.2.1Strategi Public relation
Didalam prakteknya public relation menggunakan beberapa strategi untuk
mencapai tujuannya Definisi strategi adalah a strategy is a statement of the
communication themes or vehicles that will be used to accomplish a specific
objective. (Erica Weintraub Austin. Bruce E. Pinkleton, 2006: 45)
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