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4.
Employee/ member relations. Responding to concerns, informing,
and motivating organization’s employee or members
5.
Community relations. Planned activity with a community to
maintain an environment that benefits both the organization and
the community
6.
Publick affairs. Developing effective involvement in public policy
and helping an organization adapt
to public expectations. The
term is also used by government agencies to describe their public
relations activities and by many corporations as an umbrella term
to describe multiple public relations activities
7.
Government affairs. Relating directly with legislatures and
regulatory agencies on behalf of the organizations. Lobbying can
be part of a government affairs progam.
8.
Issues management. Identigying and addressing issues of public
concern that affect the organization.
9.
Financial relations. Creating and maintaining investor confidence
and building good relationships with the financial community.
Also known as investor relations or shareholder relations.
10. Industry relations. Relating with other firms in the industry of an
organization and with trade associations.
11. Development/fund-raising. Demonstrating the need for and
encouraging the public to support an organization, primarily
through financial contributions.
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