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Figure 2.15 Mobile Commerce Architecture
The identified features of M – commerce are as follows:
a.
Ubiquity and Reachability:
This feature portrays the ability of receiving information
and performing transactions in a very fast response
regardless of its locations enabling business entities to
reach customers anywhere and anytime. Some of the
popular services to name a few are Mobile shopping,
mobile banking, mobile ticketing and purchasing of
goods.
b.
Personalization:
The availability and usage of enormous number
of
information services and applications requires various
different sets of applications and services. Hence the
feature of personalization provides its user the benefit of
making the applications user specific and convenient
based on their personal interests. M-commerce
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