37
figure 2.9 Example
of
mean,
mode
and
median
Example of mean,
mode and
median.
Index numbers
are considered a good indicator of the potential of a market or
audience or segment
Indices express a number or a group of numbers in relation to the base number.
The base is typically an average but can also be a target.
The base is always 100
To whom shall we advertise?
 |