38
Index = % of users in a demographic segment
% of population in the same segment
Age
Population in
Product Use
Segment
Segment (%)
in Segment (%)
Index
--------------------------------------------------------------------------------
18-24
15.1
18.0
119
25-34
25.1
25.0
100
35-44
20.6
21.0
102
45+
39.3
36.0
91
Example
Index Analysis
for TV Program
Program Name (NEWS)
All People TVR
AB
20+ TVR
Index
1. Headline News (METRO TV)
3.9
6.7
192
2. Breaking News (METRO TV)
2.9
5.0
175
3. Liputan 6 Petang (SCTV)
7.5
7.2
96
4. Seputar Indonesia (RCTI)
7.8
8.8
157
5. Info Utama (IVM)
5.9
7.0
119
6. Lintas Lima (TPI)
3.0
3.2
106
7. Cakrawala (ANTEVE)
2.3
2.8
124
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