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1. BY directly see the amount of GRPs that campaigned by our direct
competitor, for example:
GRP
per
month
2003
max
average
bendera 123
1730
807
bendera 456
1230
798
dancow balita 1+
251
108
dancow
balita
madu
1+
2345
1661
Table 2. 2 GRP level
2. We can see or determine from our needs of
reach in the advertising
campaign as well, and from the coverage area of the audience 70%, 80%,
etc. After determining the needs, then we determine the GRP value that
has the possibilities to reach the targeted reach and coverage area above.
3. From the expected share of voice value ahead of the total category.
total universe of milk powder category = 10.000
the targeted SOV is 20%
GRP that we commence = 2000 -> SOV x total GRP
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