50
•
Continuity
is often useful for supporting products with a short purchase cycle
and/or heavy ongoing competition
“Reminder
messages”
–
Examples: Laundry detergent, Candy, shampoo
•
Flights or Bursts are often useful for supporting seasonal products, in-store
promotions
–
Examples: soft drinks, perfume, Biscuit
•
Pulsing
is often useful and cost effective in supporting products that are
purchased year round and require awareness maintenance
–
Examples: Breakfast cereals, toilet paper
2.6
PROJECT HUMAN RESOURCE MANAGEMENT
Project human resource
management
includes the processes required to
make
the
most effective use of the people involved with a project. Human
resource
management includes all project stakeholders: sponsors, customer,
project
team
members, support staff, suppliers supporting the project, and so on.
Human resource
management
includes the
following
four processes:
1. human resource planning
Human resource planning involves identifying and documenting project roles,
responsibilities, and reporting relationships. Key outputs of this process include
roles and responsibilities,
and reporting
relationships,
an organizational chart
for
the project and a staffing management plan.
 |