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CHAPTER 2
LITERATURE REVIEW
2.1
STRATEGY ACCORDING TO BOWMAN –
COMPETITIVE CLOCK
Bowman (1995) stated that the competitive environment is becoming
more
hostile
and
facing
increasing
competition
from the
new
markets. The
environment
is
becoming
more
unpredictable and there is a need for fast-paced
innovation.
It
is
another
way
to
analyze
a
company’s
competitive
position
in
comparison to the offerings of competitors.
Figure 2.1.1 Bowman Competitive Clock
Bowman coined the term” Strategy Clock:
in the Essence of
Competitive
Strategy.
This
model
illustrates
a
company’s
competitive
position
in
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