12
Recognize
the
importance
of
understanding
its competition
as
well
as
the
customer. Failure to identify and respond to competitive threats can create
serious consequences for a company.
Cross-Functional Coordination
Organization
will
gain success
if they can remove the
walls between business
functions –
marketing talks
to product development team and
finance. Cross-
functional
teamwork
guides
the entire organization toward providing superior
customer value.
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