19
Figure 2.3: Major Consideration Before Choosing a Restaurant
Source: The Nielsen Company Indonesia-News
As
it shown
at
Graph 4 above, priced
food
is
the second
main consideration of
Indonesian consumer (15%) before choosing a restaurant. In addition, Indonesian
consumer willing to pay if the restaurant serves food with a reasonable price.
Thus, price should be match with the quality of food that served at the restaurant.
2.4.3 Place
A restaurant’s location or place could determine the target segment and create a
consumer’s perception of quailty
towards the restaurant
itself. For
instance, Pizza
Marzano
that
located
at
Kemang
has
different
target
segment
with
Pizza
 |