20
Marzano at Senayan City. Moreover,
it
has
been
observed
by Mr. Paulus
P.Situmorang-Brand Operational Manager of PT.Sari Pizza Indonesia, MAP
Group Tbk- He said “Most of customer at Pizza Marzano Kemang were likely to
take a delivery rather than dine out at the restaurant.". In other hand, a location of
restaurant
create
a
consumer’s
perception
of
quality.
For
example,
a
restaurant
that located at high class shopping malls would create a prestige image and high
quality served food towards the customer.
2.4.4 Promotion
Promotion is a tool of
marketing communication to grab attention and attract
customers.
Recently,
many
restaurants
in
Jakarta
do
a
cooperation
with a
well
known
banks
for
discount
promotion
in
order
to
attract
more
customer.
Moreover, customers willing to wait in a long time queue for dining out at
restaurant that offered a discount promotion. Thus, promotion also plays an
important role
in service marketing that can build a customer
loyalty towards the
product or services.
2.4.5 People
People
is
also
known
as
service
personnel.
According
to
Lovelock,
Wirtz,
and
Chew
(2009),
service
personnel
are
very important
because
they
are
often
considered as a core part of the product and the brand. Mr. Paulus P.Situmorang-
Brand
Operational Manager of PT.Sari Pizza Indonesia,
MAP Group Tbk
also
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