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CHAPTER II
THEORETICAL FOUNDATION
2.1 E-Paper
Newspapers
are
considered
as
source
of
information around
the
globe.
However,
nowadays
newspaper industry
faces
change due
to
declining subscription
as
well
as
new
competition from
companies that
use
digital
channels,
like
Google
and
Yahoo.
This
situation
has
forcing
the
newspaper industry
to
find
and
explore more
new
revenue opportunities. The changes are
in the way
information
is distributed, which
is
in e-paper
formats. As a technology and
innovation are growing, e-paper
has potential
technology to offer a quality
news reading experience. This potential arises due to
the
technology that gives the same reading experience as on print.
E-paper
is
giving
the
same
reading
experience as
on
paper.
The
optimal
future
e-
newspaper
combines
the
portability, readability and
overview
from
the
printed
newspaper
with
the
possibilities
of
online
media
such
as
constant
updates,
interactivity and
video, offering
a
high
quality
news
reading experience anytime and
anywhere
(Eriksson,
Kalling,
Akesson,
&
Fredber, 2008).
Newspaper industry
becomes
extremely interested
in
e-paper
technology
because
of
the print
quality
and
readability. Publishing
news
on
e-paper
raises
hopes
in
the
newspaper
industry
as
a
future
replacement of
print, which
would
heavily
reduce
production
and
distribution
cost
while
preserving
the
qualities
of
news
reading
(Eriksson
et
al,
2008).
Another
motives
is
the
possibility
of
expanding the
market
reach,
because
readers
and
subscribers are enable to read e-paper even tough they live far away.
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