11
Channel Attributes
Aesthetic
Appeal
Ease of
Use
Perceived
Usefulnes
Enjoyment
H3a
H3b
H3c
H3d
Marketing
variables
Marketing
Effort
Brand
Loyalty
Channel
Integratio
H1a
H1b
H1c
Attitude
Toward Using
H4
Behavioral
Intention
to
Use
H2a
H2b
H2c
H2d
Internet
Expertise
Age
Gender
Locatio
n
Individual
Differences
Variables
Figure 2.1 Conceptual
Model
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