U.1. Pmgema 1\lhr!k;eting
Menurnt American Marlrelillg
AsoocillJ:ion (1985, pi)
y
mg <likmip oleh
Becl<mon, Kurtz,
don &<me
(1988,
!"1),
markelmg
m!mJ!
odalM
proses
merencomlom
don
melalrnaoobm Im-psllo:rga,
pwo-•i, don
distrioosi
ide, pr<J<!W<,
dm lo.y1!111!11 onmk
meooipllllcrm II"'yang
mem!Whm
mdividu
don
t'j""n o. l'rommi dopot di<lefulisibm selmpi.
limgsi llllmk meilginfoi'mtiikm,
m<:!ll<wm-l::m,
don momkJll"lllllJ!ll'ill Wlmk membilll (1988, p533).
:u.2. Pong"ma Telomowlreliillg
Mmurnt
l:lob SroM, yPg
dilm!ip
olel!
Alex Tw (1995), tekmarketing
ielelmmmibsi don iel:oologi infumllllli Y""1!
YOI!glllikombimlsibn
lremampsonJI"'njmlml don PillWlmk memOOnlu Jll"l1!Sillmalll supsya ilapst
lelep
debt
ll Jll"l""ggon yaug
poleooiol
mauprm
yailg
suilah .00,
kmo.ilom
penjnolon.
iJau penillgblell produlcti11ilru: Jll"iijmlml.
Telei'IW'iwtlng mseblWl disiplin
bo.m
iJalem
l>idong yong
miel:oologi relokomonibsi sebagoi
ilogi!m OOri progrnm -"
YOllJ!
temlw iJau lerslnliOOJT.
Dmgan bla !run,
lelemm-/reting me >ggooalom
relepsn
sel>agal
seblWl bOllil!l< media
Wlmk melalwbm
direct
marketing
semoca:m
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