41
Strength - S
Weakness - W
Opportunities - O
SO Strategies ( Use
Strength to take
advantage of
Opportunities )
WO Strategies
(Overcome Weakness
by taking advantage
of Opportunities)
Threats - T
ST Strategies (Use
Strengths to avoid
Threats)
WT Strategies
(minimize weakness
&
avoid Threats)
Tabel 2.2 Tows Sumber Fred R. David (2001:206)
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